Christie’s Lates: Groundbreakers
Christie’s, London
To promote and celebrate Christie’s Classic Week, I produced a large-scale Christie’s Lates event centred on the Groundbreakers: Icons of Our Time sale, alongside the Nordic Lights exhibition and the Valuable Books, Manuscripts and Photographs auction.
Welcoming over 700 guests, the evening consisted of a programme of talks, specialist tours, live demonstrations and entertainment. Highlights included panel discussions on filmmaking and groundbreaking collections, specialist-led exhibition tours, a nordic wreath workshop, a pop-up cinema screening, a Sipsmith Gin Bar, live illustrations and Tolkien-inspired poetry and a DJ set exploring “groundbreaking” music.
The event positioned Christie’s as a cultural meeting point after hours, successfully engaging new and existing audiences while amplifying the narratives of innovation, creativity and boundary-breaking at the heart of the sales.
Contributing to the curation of the programme
Working closely with the marketing team to produce assets
Budget management
Leading the Lates team and delegating roles to everyone involved
Internal and External stakeholder and brand management - Speakers, Sipsmith Gin, illustrator, poet, DJ, catering, security, facilities, art handlers, AV
Producing operational trackers, schedules, risk assessments and timelines
Managing guest queries
Post event debrief and reporting, using quantitative and qualitative feedback to reflect on the success of the event
Roles & Responsibilities
Full programme: https://www.christies.com/en/events/christies-lates-london-groundbreakers#programme
Results: 46% of registrants opted in for future Christie’s Lates emails
Photographer: SMD Photography (Gary Summers)
Details
